Picsart is a full ecosystem of free-to-use content, powerful tools, and inspiration from other creators. It’s a virtuous circle of inspiration and creation. And the circle is growing. With a billion downloads and more than 150 million monthly active creators, Picsart is the world’s largest creative platform.
Picsart is a multifunctional platform. It consists of: home, discovery, search, editor, challenges, profile, collections, spaces, and etc. Today we will be talking about home.
Home
Home’s purpose is to showcase feeds of various artwork that was created and shared by our users, feeds that are built with different algorithms and for different user types, AI generated feeds etc.
For some time now Home/Inspiring has been on our minds as a space that needs a revamp. Data, Usertesting and our Gut feeling kept telling us that our feeds are stale, not positioned for successful showcasing of content and we were coming across as boring and irrelevant to our users.
We also heard this from our community; they didn’t feel that our feeds were engaging and they didn’t see what was relevant to them.
So we started the Homepage Inspiring Tab redesign initiative to attempt to answer:
What is our vision for the Inspiring tab?
What are the behaviors we want our users to adopt?
HMW match the expectations our users have from our Inspiring tab?
HMW showcase and provide the content our users care about and are looking for?
Our mission was to find out what content is more important for the users and how we can package and present the content to them, so that it's digestible and serves the right purpose. How to help first time users understand what's going on and reduce the uncertainties.
Discovery activities done
Competitor analysis
Value prop mapping workshop
Desk research of available insights from research
New design direction
User testing of Visionsome text
Testing planning
Prototype
Results mapping
Competitive Analysis:
The main objective of the competitive analysis was to evaluate the key usability strengths of the competitors. The following applications were analyzed:
Diverse way of showcasing and packaging content such as stories, quotes from books, challenges, collections
Guiding gamification interactions to get you using different parts of the app
The app has both home and discover pages, but are named/positioned differently one is called listen now, the other browse.
Connecting with others and community is highlighted through different grouping of content (Friends recommend, Other are listening to, Top charts)
Individuals are celebrated. There is a dedicated artist page that showcases infom tracks and similar artists.
The app has one page that is the merged version of home, search and discover.
On the first page you will just see discovery carousels and recent designs and gamification of a learn and play.
The homepage starts with quick actions, which might be very useful. It allows you to have easy access to your most used tools.
Scrolling down you will see a horizontal carousel of a discovery section.
The app also has an interesting page of learning and practicing.
The homepage starts with a static latest recommendation, which navigates you to a page with additional information, and more topics to read.
The homepage has various horizontal carousels covering the different topics.
Ted has a search and discover unified, with sorting and filtering on the top.
Masterclass has both a homepage and a library.
In the homepage you can see daily moments, continue, Featured, and topics according to your preferences.
Masterclass has a great learnability experience through popovers on different touch points. Will study this further.
Overall high level insights:
Most of the applications either had home and discover pages merged, or discover and search merged as one page, or one entity.
Content is packaged in a way that explained what users were looking at or what shared properties the content had (Liked, recent, hot, trending)
You might see the same content packaged differently
You see a lot of “For you” moments ( top picks for you, collections made for you)
Most apps base content on user preference learned while onboarding or registering
Value prop mapping workshop
User Testing Planning
We divided users by segments, wrote individual scenarios for each segmentation, as well as separate questions and tasks.
User Segmentation
Current users (6) (Screen people that use Picsart)
New users (12) (Screen people with photo editing app experience)
Consumers (6)
Marketers (6)
Age 18 - 65 years old Country - US
Designing/Prototyping
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