AiCoffee
AiCoffee, the Mobile App for the Cutting-Edge Coffee Experience by 'AiCoffee', is a revolutionary coffee maker platform that fuses technology with your coffee routine. The app empowers users to control every aspect of their coffee machine from their smartphones.
Problem Statement
- Developing a user-friendly mobile app that seamlessly integrates with AiCoffee's innovative coffee makers.
- Allowing users to connect and sync their coffee makers with their smartphones.
- Providing real-time monitoring of machine status, including water and coffee levels, and maintenance alerts.
- Enabling users to remotely brew coffee with customizable options.
- Facilitating the reordering of "AiCoffee" specialty brews.
- Ensuring the design accommodates future product integration and maintains a consistent user experience.
- Creating a minimalist, easy-to-use interface that focuses on essential features.
- Meeting ambitious plans for future product integration and adhering to the principle of simplicity.
Results
Objective 1: Increase User Engagement
- Key Result 1: Achieved 20,000 Daily Active Users (DAU).
- Key Result 2: Achieved 80,000 Monthly Active Users (MAU).
- KPI: Daily and Monthly Active Users.
Objective 2: Promote Convenient Remote Brewing
- Key Result 1: Users scheduled coffee brewing through the app on average 3 times per week.
- KPI: Frequency of Scheduled Brews.
Objective 3: Ensure App Stability
- Key Result 1: App errors or crashes were reported in less than 2% of user sessions.
- KPI: App Error Rate.
Objective 4: Drive User Actions
- Key Result 1: 40% of users placed coffee orders through the app, while 25% scheduled brews.
- KPI: Conversion Rates for Coffee Orders and Scheduled Brews.
Design
To address the problem effectively, we conducted extensive user research, involving coffee enthusiasts and technology users. This research helped us understand their preferences, expectations, and pain points related to coffee brewing and app interaction. We also gathered insights from potential users regarding their willingness to adopt and interact with a mobile app for coffee making. The research phase provided invaluable data to shape our design and feature decisions.
Design
- User-Centric Interface: The app features a user-centric interface designed for simplicity and ease of use, ensuring that both tech-savvy and non-tech-savvy users can navigate it effortlessly.
- Unified Aesthetics: The design maintains a consistent look and feel across all app screens, aligning with AiCoffee's branding and design principles for a cohesive user experience.
- Scalable and Future-Ready: The design system incorporates flexibility to accommodate future AiCoffee product integrations, ensuring the app's readiness for expansion and scaling while maintaining a seamless user experience.
Solution
- Seamless Connectivity: We created an intuitive setup process that allowed users to easily sync their AiCoffee maker with their smartphones, ensuring a convenient connection.
- Real-time Monitoring: Users receive live updates on their coffee maker's status, including water and coffee levels, and maintenance notifications, ensuring they are always in control.
- Customizable Brewing: The app offers an array of personalized options. Users can schedule coffee brews at specific times, adjust cup quantity, and set brew intensity to create their perfect cup of coffee.
- Effortless Reordering: Ordering "AiCoffee" specialty brews is a single tap away, ensuring that users never run out of their favorite blends.
- Scalable Design: We implemented a flexible design system that can easily accommodate future AiCoffee product integration, ensuring a consistent user experience as AiCoffee expands its offerings.
- User-friendly Simplicity: We adopted a minimalist, easy-to-use interface that focused on essential features, ensuring a straightforward and user-centric experience.
Process:
- Discovery & Ideation
- Research
- Information Architecture
- Design
- Usability Testing
Tools:
- Figma
- Miro
