Case study

Huba.ai

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Huba is an innovative 4-in-1 platform driven by AI technology, designed to empower users to effortlessly create small character animations, presentations, banners, and video ads. By harnessing AI, Huba streamlines content generation by providing pre-made scenes and attributes that seamlessly integrate into videos and animations, catering to a variety of purposes.

Overview
Problem Statement
Results
Design
Gallery
Solution

Problem Statement

  • The need for an easy-to-use video and photo editing app in the market.
  • The demand for businesses and individuals to create professional-quality video ads, presentations, and social media content.
  • Integration of character animations into videos with a user-friendly interface.
  • The challenge of providing users with an intuitive platform to create content.

Results

Objective 1: Increase Monthly Active Users (MAUs)

  • Key Results: 30% Increase in User Acquisition
  • KPI: User Acquisition Rate: Percentage growth in new user sign-ups attributed to design initiatives.

Objective 2: Increase Revenue

  • ‍Key Results: 15% Rise in Overall Revenue‍
  • KPI: Revenue Growth: Percentage increase in overall revenue directly linked to design improvements.

Design

User experience research played an important role in shaping the Huba platform. Extensive studies and feedback collection were conducted to understand user needs, pain points, and preferences. Usability testing ensured that the platform's features were intuitive and met user expectations.

Design

  • Huba's design prioritized a user-friendly interface for effortless navigation.
  • Emphasis was placed on visual appeal and ease of use, catering to users without design expertise.
  • Responsiveness across different devices was a crucial design aspect.

Solution

  • Cross-Platform Accessibility: Recognizing the need for broad accessibility, we optimized the app to run seamlessly on both iOS and Android devices. We also developed a web version to ensure users can create content from various platforms.
  • User-Friendly Interface: The app was designed with an intuitive and user-friendly interface, making it easy for both businesses and individuals to create captivating video content, presentations, banners, and social media posts. We prioritized a design that minimizes the learning curve, enabling users with different skill levels to navigate the app effectively.
  • Quality Assurance: To maintain the high standard of content creation, we implemented quality assurance measures. This ensured that the character animations, scenes, and templates provided met industry standards and user expectations.
  • Revenue Generation Model: We strategized various revenue streams, including in-app purchases for premium features, subscription models for regular users, and partnerships with advertisers for additional income.
  • User Education: We created an integrated onboarding process and offered resources to help users make the most of the platform. Video tutorials, guides, and customer support contributed to a smooth user experience.

Process:

  • Discovery & Ideation
  • Research
  • Information Architecture
  • Design
  • Usability Testing

Tools:

  • Adobe Photoshop
  • Adobe Illustrator
  • Sketch
  • Zeplin
  • Adobe After Effects
  • Adobe Premiere Pro
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