Case study

Byte

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Byte, a licensed online gaming portal, is your destination for swift payouts, exceptional customer service, and a host of features such as promotions, tournaments, client management, affiliates, skins, and bonus management. Our challenge was to develop a user-friendly and fully licensed platform capable of efficiently handling high transaction volumes across our diverse range of online betting and gaming products, encompassing casino, sports, poker, and peer-to-peer games. Byte was also engaged in B2B services, offering skins to online gambling companies.

Overview
Problem Statement
Results
Design
Gallery
Solution

Problem Statement

  • Challenge 1: Develop a user-friendly and fully licensed platform to cater to the diverse range of online betting and gaming products, including casino, sports, poker, and peer-to-peer games, while ensuring seamless and efficient handling of high transaction volumes.
  • Challenge 2: Provide swift payouts, exceptional customer service, and a range of features such as promotions, tournaments, client management, affiliates, skins, and bonus management to enhance the user experience within the online gaming portal.
  • Challenge 3: Offer B2B services by providing skins to online gambling companies while maintaining compliance and efficiency in this aspect of the business.

Results

Objective 1: Enhance User Engagement

  • Key Result 1: Achieved a 4 increase in monthly active users (MAUs) within three months.
  • KPI 1: MAU growth measured through analytics.
  • Key Result 2: Improved average session duration by 3 through streamlined design.
  • KPI 2: Session duration tracked using in-app analytics.

Objective 2: Enhance Business Growth and Efficiency

  • Key Result 1: Improve transaction processing efficiency by achieving an 18% reduction in transaction processing time.
  • KPI 1: Transaction processing time monitored through regular performance testing.
  • Key Result 2: Increase the number of tournaments by 25% to provide additional engagement opportunities.
  • KPI 2: Number of tournaments hosted and participation rates recorded quarterly.
  • Key Result 3: Improve affiliate revenue share model to achieve a 15% increase in revenue generated through affiliates.
  • KPI 3: Affiliate revenue share model effectiveness assessed quarterly.

Objective 3: Expand B2B Services

  • Key Result 1: Achieve a 15% growth in the number of online gambling companies availing skins.
  • KPI 1: Number of online gambling companies using skins tracked quarterly.
  • Key Result 2: Ensure 100% compliance with regulatory requirements for B2B services.
  • KPI 2: Compliance audits and checks conducted periodically.

‍UX Research

The user research plan for Byte aimed to gain a comprehensive understanding of user needs, preferences, and pain points in order to enhance the user experience and optimize the online gaming platform. This plan encompassed a multi-faceted approach, including user surveys, interviews, usability testing, and engagement with B2B clients. Key areas of investigation included the user experience, transaction handling, diversification of gaming products, and B2B services, with an emphasis on affiliation programs. The gathered insights were analyzed to provide actionable recommendations for platform improvements, aligning user feedback with business objectives and regulatory compliance.

Design

The user interface for Byte is thoughtfully designed to offer players and clients an immersive and user-friendly experience. With a sleek and intuitive design, it provides easy navigation, seamless transaction handling, and quick access to a diverse array of gaming products. The interface is responsive, ensuring a consistent and engaging experience across various devices. It incorporates modern design principles, vibrant visuals, and clear layouts to enhance user interaction and satisfaction.

Solution

1. Streamlined Transaction Handling:

  • Objective: Optimize transaction processing to ensure swift payouts and seamless user experiences.
  • Implementation: Improve transaction processing efficiency, minimize bottlenecks, and enhance transaction tracking for users.

2. Affiliate Program Enhancement:

  • Objective: Strengthen the affiliation program to attract and retain affiliates, and to offer better benefits.
  • Implementation: Revise the affiliate revenue share model, provide improved marketing materials, and expand affiliate support and resources.

3. B2B Services Compliance:

  • Objective: Ensure 100% compliance with regulatory requirements for B2B services and skins offerings.
  • Implementation: Conduct regular compliance audits, ensure adherence to industry regulations, and maintain transparent and efficient B2B services.

4. Customer Service Improvement:

  • Objective: Elevate customer service by reducing response times and providing support channels that align with user preferences.
  • Implementation: Improve customer service response times, introduce additional support channels such as live chat, and focus on providing comprehensive assistance to users.

5. Usability Testing and Iteration:

  • Objective: Continuously refine the platform through usability testing and iterative design.
  • Implementation: Regularly conduct usability testing sessions, analyze user feedback, and iteratively implement design enhancements based on user needs.

6. User Feedback Integration:

  • Objective: Actively incorporate user feedback into the platform's development cycle.
  • Implementation: Establish a robust feedback collection and analysis process, with a dedicated feedback loop for users to express their suggestions and concerns.

Process:

  • Discovery & Ideation
  • Research
  • Information Architecture
  • Design
  • Usability Testing

Tools:

  • Adobe Photoshop
  • Adone Illustrator
  • Adobe After Effects
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