Case study

Locbet in Betconstruct

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Locbet is a specialized localization tool that facilitates the localization of software, applications, documents, and various content for Betconstruct. It offers a centralized platform for managing multi-language content, streamlining collaboration among stakeholders, and maintaining translation consistency. The tool's array of features, including translation memory, glossary management, and quality assurance, accelerates the localization process while enhancing translation quality.

Overview
Problem Statement
Results
Design
Gallery
Solution

Problem Statement

Challenges in Localization: Betconstruct was in search of a solution to address the challenges related to localization. To achieve this, they aimed to streamline the localization process, making it more efficient and user-friendly. Their objective was not only to improve the quality of translations but also to manage a diverse range of content effectively. By doing so, they intended to reach a broader and more diverse global audience, ensuring that their message and services would be well-received across different regions and languages.

Results

1. Streamline Localization Process

  • Key Result 1: Reduced localization time by 70% through the use of Locbet's centralized platform.
  • KPI 1: Measured the time taken for localization tasks to assess process efficiency.

2. Enhance Translation Quality

  • Key Result 2: Achieved a 36% reduction in translation errors by implementing Locbet's translation memory and glossary management features.
  • KPI 2: Monitored the number of translation errors to assess the improvement in translation quality.

3. Expand Customer Base

  • Key Result 4: Increased customer reach by 30% through delivering content in multiple languages.
  • KPI 4: Tracked the growth in the number of customers in regions where content was localized.

4. Ensure Consistency in Localized Content

  • Key Result 5: Achieved a 95% consistency rate in localized content.
  • KPI 5: Measured the consistency of terminology and style in localized content.

UX Research

  • User Interviews: Interviews were conducted with HCV-accepting landlords, HCV tenants, and housing authorities to understand their unique needs in the rental process.
  • User Pain Points: Research identified that landlords faced difficulties in finding qualified HCV tenants, managing inspections, and submitting RFTA documentation. HCV tenants encountered challenges in finding accepting landlords and navigating the rental process.

Design

Locbet's design was influential in ensuring a user-friendly and efficient platform for localization. The user interface was carefully crafted to meet the needs of stakeholders involved in the localization process, making it intuitive and accessible. Here are the key design elements and considerations. The design was centered around user needs and preferences. It was intuitive, with a user-friendly interface that made it easy for stakeholders, including translators, editors, and content managers, to navigate the platform.

Solution

  • Centralized Localization Platform: Locbet provided a centralized platform for managing multi-language content, allowing stakeholders to collaborate effectively and minimize communication errors and delays.
  • Centralized Dashboard: The dashboard served as a central hub for managing multi-language content. It allowed users to easily access and oversee all localization projects, monitor progress, and collaborate effectively.
  • Enhanced Translation Quality: The tool's translation memory and glossary management features helped maintain translation consistency, ensuring accurate and coherent localized content.
  • Speeding Up Localization: The tool streamlined the localization process, enabling faster and more efficient translation, and content adaptation.
  • Translation Memory: Locbet's design incorporated a sophisticated translation memory feature. This allowed translators to access previously translated content, ensuring consistency and reducing the time required for repetitive translations.
  • Collaboration Capabilities: Collaboration features allowed stakeholders to work together seamlessly. They could communicate within the platform, ask questions, and resolve queries, reducing the likelihood of communication errors and delays.

Process:

  • Discovery & Ideation
  • Research
  • Information Architecture
  • Design
  • Usability Testing

Tools:

  • Adobe Photoshop
  • Sketch
  • Zeplin
  • Adobe Illustrator
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